Monday, July 30, 2012

Music Video Monday: Gloria Estefan

In honour of the London Olympic Games, this week's music video is by Gloria Estefan who sang "the official song" of the 1996 Atlanta Olympic Games, "Reach." Radio stations in Atlanta played this song a lot in 1996 and it is a good theme song. However, I loved the other song from the Olympics even more: "Power of the Dream" by Celine Dion, which was sung at the Opening Ceremonies. "Reach" was performed by Gloria Estefan at the Closing Ceremonies. I found it interesting that the Atlanta Committee for the Olympic Games (ACOG) chose a French-Canadian and a Cuban-American to sing songs for the Olympics.

I have no idea if London will have an "official song", but I'm always skeptical about what's "official" and why there needs to be one. For the 1992 Olympics in Barcelona, the "official song" was "Amigos Para Siempre (Friends for Life)". In 1988, which was in Seoul, South Korea, it was supposedly "One Moment in Time" by Whitney Houston, but I have difficulty believing that. Perhaps it was only for America's Olympic team or T.V. coverage. I never heard about Sydney 2000, Athens 2004, or Beijing 2008 having "official" pop songs for their Olympics. Maybe such songs don't sell any more due to the way music has been fractured into different subcategories.

Have a great Olympics viewing. Let us all "reach higher" for whatever we want in life.

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